by Chanel does not do any things of halves and her latest London pop-up is no exception. The brand will only bring a simple, airy beach playground in Covent Garden for 10 days from March 21 to 30.
Yes, you read it correctly: sand, sea breeze and all the chic you would expect from Chanel. Minus the beach. (In the event that you asked yourself – Covent Garden is also in the first independent shop of the brand, which was opened in 2012 for delightful applause, and nobody forgot that …)
The popup is about celebrating Chanel’s legendary Rouge Coco lipstick collections: The OG Rouge Coco, Coco Flash, Coco Baum (my personal favorite, because who does not want a lipstick that can double as a cheek and eyelid tint and coco-tree shine.
Famous for their beautifully built pigments and their comfort, which would make their beloved cashmere Cardi jealous -thanks to ingredients such as cocoa butter and Mallow extract -these lipsticks are just the right thing for the creation of fresh, modern, fabulous seamless make -up looks that are this incredibly desirable breed of nonchalant polish radiate.
So, apart from the beach mood, what should you expect? There will be games to win prices, the chance to create your own video with Chanel brands -because you obviously need this for your feed -and for the ultimate enjoyment, the finest coco cream sorbet. Oh and there will also be daily skateboard appearances. Just roll with it …
Those who feel like a pampering offer can also be invited to 60-minute make-up services (£ 60) or a 75-minute master class (£ 45) with booking fees against product purchases.
And since no chanel event is complete without a touch of exclusivity, you can grab an exclusive 2-damaged rough cooco set with a oh so loud Chanel bag charm.
East Piazza, The Market, Covent Garden, London, WC2E 8rf 21. March 23. Monday – Saturday: 10 a.m. to 7 p.m. and Sunday: 12 p.m. to 6 p.m.
